Lacoste unveils its sun and optical styles of the Spring/Summer 2023 advertising campaign, part of a new collection that epitomizes the perfect balance between sports heritage and urban allure through sophisticated shapes, signature motifs, and material combinations. Young and casual, the advertising styles are crafted in lightweight plant-based resin and enhanced with the Active Line branding on the temples.
L6004S From the tennis court to the streets, the sunglass style for him perfectly blends the typical features of the Active Line collection: fashion-sport fusion. The model’s urban, rectangular shape is matched with squared temples. The bold Active logo marks brand identity further enhanced by a matching rubber detail on the inner side of the temple tips. The Matte Black color chosen for the advertising campaign is part of a timeless palette that includes Dark Grey and Matte Crystal.
L6002S Performance meets fashion-forward style in these angled rectangular sunglasses for her. Made of injected plastic, they are part of the Active Line collection and boast a characteristic sport-inspired, casual allure. The temples host the bold Active logo matching the rubber detail on the inner side of the temple tips. Featured in the advertising campaign in Light Grey, it is also available in Transparent Grey, Matte Crystal, or classic Black.
L2927 The urban rectangular shape of this optical style for him is combined with squared temples featuring bold Lacoste branding on both temples. New to the Active Line concept, this style is made of plant-based resin and perfectly blends performance with a sporty fashion silhouette. Featured in Blue in the advertising campaign, it is also available in Matte Black, Havana and Khaki.
L2289 This tea-cup shape optical style is part of the Neo Heritage family, featuring a brand-new design enhancing the elegant side of Lacoste’s eyewear identity. Its metal construction features well-balanced volumes enhanced by gold colorations; while the special design of the temples recalls the traditional tennis racket. Featured in Matte Rose Gold in the advertising campaign, it is also presented in Light Gold and Shiny Gold.