Lightweight eyewear that wants to be seen.

At Pure, we dare to make eyewear that’s dynamic, edgy, and boldly subtle. We believe in showing your truest, most expressive self, while keeping your comfort at the forefront of our designs. Our eyewear is lightweight, easy to wear, and never sacrifices style. Our colors inspire and uplift, and our shapes range from classic to downright fearless.

New to the brand this season is the Plant-Based Resin Collection. Featuring styles made from 45% Plant-Based Resin, a cleaner alternative to standard plastics. Made from castor bean oil, a highly resilient and renewable plant resource that creates plastics that are strong, light, and durable, resulting in a collection of lightweight styles made easier on the planet.

However you choose to express yourself, Pure has the perfect look for you.