DKNY Eyewear Unveils its Spring 2026 Campaign Featuring Hailey Bieber

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DKNY Hailey Bieber ADV images

(Left to Right: DK577S, DK1040)

The icon is back: Hailey Bieber returns as the global face of DKNY, continuing last season’s breakthrough fashion story with a new, high-impact campaign. For Spring 2026, the disruptive art scene of downtown New York in the ’60s sets the stage for a fresh spin on the recreation of an icon. Expanding on fame as an art form, the campaign places Hailey at the center of a black-and-white photo series of her while wearing looks from the latest collection. Mirroring the campaign, styles DK557S and DK1040 are chic, taking us into an artist’s loft – the quintessential New York setting for creative encounters and the free flow of ideas. 


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