Lacoste Presents The New Icon Eyewear Featured In The Spring/ Summer 2025 Advertising Campaign

Lacoste unveils The New Icon, the unisex sunglasses inspired by the debut fashion show of the House's new Creative Director, Pelagia Kolotouros, held on the legendary center court of Roland-Garros. Featured in the Spring/Summer 25 advertising campaign, the model pays homage to Lacoste's founder and unparalleled heritage, revisiting signature brand elements and blending them with a bold, fashion-forward spirit.

L6056S
Crafted from premium acetate, these unisex sunglasses boast a statement-making, oversized modified-rectangular front. The thick, transparent temples host two of the House’s signatures – the Lacoste extended logo, and the iconic croc emblem, both in metal – exceptionally side by side to highlight the frame's uniqueness. A custom metal core wire embellished with a striped pattern runs within the temples, adding further refinement to this sunglass style, available in five transparent colorways including the Light Green and Light Peach featured in the Spring/Summer 25 advertising campaign, as well as in Light Grey, Light Brown, and Light Yellow.