The Lacoste legend was born in 1933, when Rene
Lacoste revolutionized men's fashion replacing the
classical woven fabric, long sleeved and starched
shirts on the courts, by what has now become the
classic Lacoste polo shirt. The Lacoste art of living
expresses itself today through a large collection of
apparel for men, women and children, footwear,
fragrances, leather goods, eyewear, watches, belts,
hometextiles and mobile phones. More than 75
years after its creation, Lacoste has become a
lifestyle brand which exemplifies elegance and comfort.
Eyewear attributes include relaxed, casual fit,
classy, comfortable and stylish, colorful, fresh
and unconventional chic.
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